I began my artistic journey as a fine artist, and although I still draw & paint on the side, as classic arts will always be a passion of mine, my professional focus is graphic design.
I hold a Bachelors of Art in Graphic Design from Salisbury University and a Masters of Art in Publication Design from University of Baltimore. I am a dedicated graphic design professional skilled in print design, web design & development, digital photography, art direction, electronic marketing and social media.
The combination of my creative background and technical skills allow me to conceptualize fresh ideas and execute successful solutions with a professional & inviting flare. I am a high-spirited perfectionist, always maintaining a conscientious eye for the intended audience and taking great pride and passion in my work.
Hello, my name is Lisa, and I am an interactive designer based in Baltimore, MD.
Skills
About Me
Design
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Creative direction
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Web design & development
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Wireframing & design conceptualization
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Wordpress theme development
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E-mail design & execution
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Presentation development
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Photoshoot art direction
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Digital photography & photo retouching
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Logo/identity & campaign/event branding
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Print design- Invitations, brochures, magazine spreads, packaging, stationary
Marketing
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Email template design/development
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Brand standard implementation
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Cross platform responsive solutions
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SPAM testing, best practices testing & implementation
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Analytics monitoring and web tracking
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Reporting metrics, Unica MailboxIQ
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Complex A/B & multivariate testing
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Variable data personalization
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Campaign strategy and development
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Behavioral marketing/analysis, lifecycle marketing
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Social media asset design & social marketing