I began my artistic journey as a fine artist, and although I still draw & paint on the side, as classic arts will always be a passion of mine, my professional focus is graphic design.

 

I hold a Bachelors of Art in Graphic Design from Salisbury University and a Masters of Art in Publication Design from University of Baltimore. I am a dedicated graphic design professional skilled in print design, web design & development, digital photography, art direction, electronic marketing and social media.

 

The combination of my creative background and technical skills allow me to conceptualize fresh ideas and execute successful solutions with a professional & inviting flare. I am a high-spirited perfectionist, always maintaining a conscientious eye for the intended audience and taking great pride and passion in my work.
 

Hello, my name is Lisa, and I am an interactive designer based in Baltimore, MD.

Skills 

About Me 

Design

 

 

  • Creative direction

  • Web design & development

  • Wireframing & design conceptualization

  • Wordpress theme development

  • E-mail design & execution

  • Presentation development

  • Photoshoot art direction

  • Digital photography & photo retouching

  • Logo/identity & campaign/event branding

  • Print design- Invitations, brochures, magazine spreads, packaging, stationary

 

Marketing

 

  • Email template design/development

  • Brand standard implementation

  • Cross platform responsive solutions

  • SPAM testing, best practices testing & implementation

  • Analytics monitoring and web tracking

  • Reporting metrics, Unica MailboxIQ

  • Complex A/B & multivariate testing

  • Variable data personalization

  • Campaign strategy and development

  • Behavioral marketing/analysis, lifecycle marketing

  • Social media asset design & social marketing